Commitment, Loyalty And Customer Lifetime Value: Investigating The Relationships Among Key Determinants
نویسندگان
چکیده
منابع مشابه
Modeling customer loyalty using customer lifetime value b
The definition and modeling of customer loyalty have been central issues in customer relationship management since many years. Recent papers propose solutions to detect customers that are becoming less loyal, also called churners. The churner status is then defined as a function of the volume of commercial transactions. In the context of a Belgian retail financial service company, our first con...
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Being able to measure customer value is a prerequisite for effective customer relationship management and data-driven marketing strategy, as it allows to maximize return on marketing investment, particularly when resources are limited. While past profitability is certainly a useful metric, it is insufficient when trying to predict which customers are going to be most valuable in the future so a...
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ژورنال
عنوان ژورنال: Journal of Business & Economics Research (JBER)
سال: 2010
ISSN: 2157-8893,1542-4448
DOI: 10.19030/jber.v8i8.753